At Bluestone, we believe that privacy is more than a legal requirement; it is the foundation of trust between us and our clients, partners, and users. We operate in industries where data is at the heart of every decision, from loyalty platforms to marketing technology solutions. Protecting your information is not just something we do for compliance, it is a responsibility we take seriously because your success depends on it.
This Privacy Policy explains how Bluestone (“Company,” “we,” “our,” or “us”) collects, uses, stores, and shares your personal information when you interact with our website, digital platforms, and services. It also outlines the rights you have over your data and how you can exercise them.
By using our website or services, you agree to the practices described in this Privacy Policy. If you do not agree, you should discontinue use of our services.
Information We Collect
We gather information in three primary ways: directly from you, automatically from your devices, and through trusted partners.
Information you provide directly
- Contact details such as your name, email, phone number, and company name.
- Account or subscription details when you sign up for newsletters, services, or events.
- Payment or billing information when purchasing services.
- Content you submit through forms, surveys, or feedback tools.
Information collected automatically
- Device and browser information such as IP address, browser type, operating system, and device identifiers.
- Usage activity such as pages visited, time spent on the site, referral URLs, and clickstream data.
- Interaction data within Bluestone’s platforms, including log files and performance analytics.
Information from cookies and tracking technologies
- Cookies, pixels, and beacons that help us understand visitor preferences, measure engagement, and improve site performance.
- Data used for remarketing or analytics (always subject to your consent where required by law).
We collect only the data necessary for providing services, improving user experience, and meeting compliance requirements. We do not request or store sensitive categories of data (such as medical, biometric, or religious information) unless explicitly required and with your consent.
Why We Collect This Information
Your data helps us deliver value both in how we provide services and in how we ensure a secure, efficient digital environment. Specifically, we use your information to:
- Deliver and maintain services you request, including access to Bluestone platforms.
- Provide customer support and respond to inquiries.
- Improve user experience by analyzing how our website and platforms are used.
- Send updates and communications such as newsletters, product updates, and offers (only when you opt-in).
- Personalize experiences to make content, dashboards, or recommendations more relevant.
- Ensure safety and compliance by monitoring for fraud, unauthorized access, and legal obligations.
We never use your data for purposes unrelated to our business without your knowledge and consent.
How We Share Your Information
We treat your personal data with care and share it only when necessary:
- With service providers: Trusted vendors who help us deliver services, such as cloud hosting, analytics providers, or communication platforms.
- With business partners: When collaborating on projects or co-marketing initiatives, but only with your consent.
- For legal compliance: When required by law, regulation, or to respond to valid legal processes.
- In business transfers: If Bluestone undergoes a merger, acquisition, or asset sale, your data may be part of that transition.
We never sell your personal data to advertisers or third parties.
Cookies and Tracking
Cookies allow us to deliver a smoother browsing experience and to understand visitor behavior better. We use:
- Essential cookies: Required for core website functionality.
- Performance cookies: Help measure how our website is used and how we can improve it.
- Marketing cookies: Used for campaigns, but only when consent is provided.
You can manage or disable cookies through your browser settings. Note that doing so may impact functionality.
How Long We Keep Data
We retain your personal information only for as long as necessary:
- To provide services you’ve requested.
- To comply with regulatory or legal obligations.
- To resolve disputes or enforce agreements.
When data is no longer needed, we securely delete or anonymize it. For example, inactive customer accounts may be purged after a defined retention period unless required otherwise.
How We Protect Your Data
Security is central to Bluestone’s operations. Our safeguards include:
- Technical measures: Encryption, firewalls, secure servers, and regular security audits.
- Organizational measures: Restricted access to data, role-based controls, and staff training.
- Process measures: Incident response planning, vendor vetting, and compliance monitoring.
While no method of transmission or storage is fully secure, we continuously improve our defenses against evolving threats.
Your Rights
We respect your rights under global data protection frameworks, including GDPR (Europe) and CCPA (California). Depending on your jurisdiction, you may have the right to:
- Request access to the data we hold about you.
- Ask us to correct inaccuracies in your information.
- Request deletion of your personal data.
- Restrict or object to certain processing activities.
- Withdraw consent for marketing at any time.
- Request data portability in a commonly used format.
- Opt out of the sale or sharing of personal data (for California residents).
Third-Party Links
Our website may contain links to other sites for reference or convenience. Bluestone is not responsible for the privacy practices of those third-party sites. We encourage you to review their policies before sharing data.
Children’s Privacy
Bluestone services are intended for business professionals and organizations. We do not knowingly collect data from individuals under the age of 16. If such data is inadvertently collected, we will take immediate steps to delete it.
International Data Transfers
As Bluestone works with clients globally, your information may be transferred across borders. We ensure such transfers comply with applicable data protection laws, including Standard Contractual Clauses (SCCs) for EU/EEA users.
Changes to This Policy
We may revise this Privacy Policy as our practices evolve, technology changes, or legal requirements shift. Updated versions will always be posted here, with a revised “Last Updated” date. Continued use of our services after updates means you accept the revised policy.
Commitment to Transparency
At Bluestone, we are more than a digital solutions provider. We are a partner that handles sensitive data with care. Whether you trust us with loyalty program insights, marketing analytics, or customer engagement data, we commit to treating it responsibly, securely, and transparently. Privacy is not just a checkbox for us, it is part of how we build long-term partnerships.
Contact Us
We welcome questions, feedback, or concerns about this Privacy Policy.