Bulestone Success Stories

Transforming Customer Engagement Through Strategic Loyalty Program Integration

Bluestone crafted the game-changing “49ers Score Big and Win” Sweepstakes in collaboration with the NFL and San Francisco 49ers, transforming how Safeway’s customers interact with their loyalty program.

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Safeway

+30^%

Increase in Rewards Redemption

20^%

Boost in Loyalty Program Participation

The Challenges

Safeway faced the challenge of increasing customer engagement and loyalty in a competitive retail market while ensuring its existing loyalty program could scale efficiently.

Customer Engagement

Safeway wanted to increase customer interaction with their loyalty program and improve rewards flexibility.

Rewards Management System

The existing system needed an upgrade to provide more personalized and enticing rewards.

Scalability

The platform needed to handle real-time data and be scalable to support an expanding customer base.

Partnership

Safeway sought a way to integrate its loyalty system with a major sports promotion in collaboration with the NFL and the San Francisco 49ers.

New Participation Thresholds

Set criteria for entry, creating excitement and better engagement with the sweepstakes.

New Rewards & Algorithm

Enhanced reward recommendation system and algorithms tailored to customer behavior.

Leaderboard

A leaderboard displays points earned, motivating customers to stay engaged and progress toward their next reward.

Loyalty Program Flexibility

Customers gained the ability to redeem points for grocery and non-grocery items, air miles, or gas station rewards.

The Results

The new loyalty program resulted in a significant boost in customer engagement, with a 20% increase in program participation. Safeway saw a 30% rise in rewards point redemption, extending beyond grocery items to include gas stations and air miles, offering customers more flexibility.

Real-time data synchronization enabled Safeway to make better business decisions, improving both customer satisfaction and internal operations. The enhanced program also supported the company’s scalability, preparing it for future growth and customer base expansion.

More users

20^%

Increase in rewards

30^%

Real-Time Customer Updates

360^°

Increased Number of Participants

70^%

The Proof? Our Clients’ Success.

Don’t just take our word for it—hear from the business owners and teams who’ve transformed their operations with our AI agent development services.

1/12

"Bluestone Innovation has been central to our digital transformation journey. Their strategic guidance, seamless integration, and timely delivery have strengthened our competitive edge."

Halil Sarıbaş

Founder & CEO - ASIR DX & Bizim Bulut

"Bluestone Innovation turned our vision into a scalable, AI-powered real estate platform. Their expertise, business insight, and responsiveness made them a true innovation partner."

Orkun Beyaz

Founder & CEO - Homes Globe

Want to drive customer engagement and loyalty like ? Safeway

From tailored rewards to real-time insights and seamless omni-channel integration, Bluestone creates solutions that boost engagement, retention, and measurable business growth.

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