About Client
Overview: The client is a leading retail brand in the U.S., renowned for its extensive product selection and iconic customer experiences. The company continually innovates to strengthen customer engagement, loyalty, and personalized shopping experiences.
Locations: 550+ stores
Industry: Retail & Department Stores
Services: Apparel, Home, and Lifestyle Retail, Customer Loyalty Programs, E-commerce & Omni-Channel Solutions, Customer Engagement & Personalization
Increase in Mobile Sales Year-over-Year
New Members Added to the Loyalty Program
The Challenges
The client aimed to unify its multiple loyalty programs into a seamless, omnichannel experience while enhancing engagement and retention. They also aimed to reduce operational complexity and target high-value customers without disrupting existing operations.
Program Consolidation
Consolidating multiple loyalty programs into one scalable platform.
Seamless Omni-Channel
Ensuring smooth experiences across in-store, mobile, and online.
Boosting Engagement
Increasing customer engagement, satisfaction, and retention.

Targeted Rewards
Effectively reaching high-value customers with personalized offers.
Operational Efficiency
Reducing administrative complexity while scaling programs.
Data-Driven Insights
Leveraging analytics and reporting for smarter decisions.
The Results
Bluestone’s solution significantly transformed client’s loyalty ecosystem. Customer engagement and satisfaction improved dramatically, with Net Promoter Scores and Customer Satisfaction metrics doubling for loyalty members.
The program achieved a +18% increase in sales and order penetration, a +26% rise in online orders with reward points, and a 55% year-over-year increase in mobile sales. High-tier loyalty customers increased their spending by 10%, while the program welcomed over 3 million new members.
Overall, client’s customers enjoyed a seamless, personalized, and rewarding experience that strengthened brand loyalty and drove measurable business impact.
Increase in sales
Rise in online orders
Year-over-year increase in mobile sales
New members
Implementation Timeline
Bluestone ensured a seamless rollout of client’s loyalty program through structured phases designed for efficiency, scalability, and high customer engagement:
The Proof? Our Clients’ Success.
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