About Client
Overview: A Fortune 500 retail leader operating multiple brands approached Bluestone to address fragmentation across its loyalty and credit card programs. The goal was to build a unified, future-ready loyalty ecosystem.
Locations: United States & International Operations
Industry: Multi-Brand Retail
Services: Loyalty Program Integration, Customer Experience Design, Rewards Optimization
Increase in Loyalty Accounts
New Loyalty Credit Card Users
The Challenges
Operating two separate programs created confusion for customers and reduced engagement. A disconnected system was impacting retention and brand perception.
Fragmented Programs
Credit card and loyalty programs ran independently, causing confusion.
Scattered Points & Rewards
Customers with both accounts had points split across systems.
Low Customer Engagement
Lack of unified experience reduced loyalty participation
Complex Redemption Process
Rewards earning and redemption was inconsistent across brands.
Missed Brand Value
No unified loyalty tiers or customer-centric features like fast shipping.
Limited Social Impact
No option for customers to channel loyalty points toward meaningful causes.
The Results
The new unified loyalty program transformed customer experience by eliminating fragmentation, creating a single points bank, and offering customers an easy, flexible way to earn and redeem rewards.
Enhanced loyalty features like personalized rewards, tier-based benefits, and charitable donation options significantly improved customer satisfaction, brand trust, and engagement levels.
The program drove measurable business impact by boosting loyalty account growth, increasing credit card adoption, and strengthening customer retention across the retailer’s multi-brand ecosystem.
Growth in Customer Loyalty Accounts
New Loyalty Credit Card Users
Improved Retention Rates Through personalized offers and new loyalty tiers
Higher Engagement From flexible redemptions and “do good” donations
Implementation Timeline
Bluestone delivered the program in well-structured phases to ensure smooth integration and a flawless customer transition.
The Proof? Our Clients’ Success.
Bluestone helped us create a truly unified loyalty program that not only simplified the customer experience but also elevated engagement and retention across our brands.
Building Loyalty That Lasts
Helping enterprises create loyalty programs that scale and deliver results.
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